Music, as the phone has to be done after the PPTV

　

Following the music, as, PPTV also announced to do a mobile phone.
　It is understood that, PPTV will draw on music as "platform + content + terminal + application" model, the depth in the phone into its video content. And it together to win battles Suning mobile phone market.

　　In fact, Suning and PPTV cooperation has started two years ago. At that time, the former joint Hony Capital to $ 420 million strategic investment PPTV, vice president of Suning Appliance Fan Zhijun as PPTV CEO. So far, Suning Department has basically taken over the overall PPTV. With Suning White, PPTV start towards diversification layout.

　　January of this year, PPTV first public development strategy, proposed around the electricity supplier of, O2O, life services, such as establishing a new business model. For example, in cooperation with Suning, establish video industry O2O mode, embedded in specific scenarios or video ads direct users to buy goods, to provide users with live video and other electricity providers service class of application scenarios. The future, the two companies will focus on creating online to offline, from video media to the Internet ecosystem electricity supplier. The phone is connected to this system, an important role.

　　For PPTV, the phone is a mobile Internet portal. All along, PPTV very weak growth in the desktop side, which is one of the main reasons their performance declining, but the growth in mobile video end very quickly, so the phone will be the key PPTV business transformation.

　　For Suning, it is also trying to "platform + content + terminal + application," the whole industry chain model transformation, and do phone is the key to transformation. In recent years, Suning started getting serious view content services, in addition to spend heavily to integrate PPTV video content, it is also strengthening Suning Appliance service content. Currently, Suning Appliance in addition to physical goods, as well as digital books, music, video and other content. In addition, Suning crazy to build their own mobile terminal applications, including Suning Tesco, Suning travel, easy to pay treasure, Suning safety, weather Suning, Suning reading, Suning Yun disk and so on.Suning want to preset their content and applications on their mobile phone hardware, software and hardware to create a combined model.

　　It can be said, PPTV and Suning want to revitalize the company by phone products chess surface. But they are probably too America any better ideas.

　　One of the biggest problems will be in the mode, although the "platform + content + terminal + application" model has basically taken shape, but is not necessarily adapted to mobile phones, after all, take the music, as the phone model success remains to be tested. The PPTV and Suning to play content services, is also a great challenge.

　　Currently, PPTV the advantages of video content is not obvious, in content and Youku, music, as there is a gap, iQIYI other video sites and TV with mango and other traditional television access to the Internet video, online video competition has been heating up, and put the contents of the steering PPTV live video from video entertainment, gradually marginalized.

　　And Suning to build a series of end-use applications can also be replaced by other products, and these applications are basically around electricity supplier business expanded, with a strong commercial nature, to its preset phone which will naturally lead to experience problems, now Few consumers to spend money to buy a large number of third-party applications bundled with the phone.

　　And, they have tried to promote the use of the model some hardware products, but the market is not ideal. PPBOX dismal sales is a good example, and last year, they launched a joint association "Lenovo + TV + PPTV content Suning channel" model, but eventually brutally squeezed.

　　Thus, PPTV and Suning is not dominant in the content, and they are not very familiar with the contents of the pattern of play. In addition there are certain problems mode, they must enter the mobile phone industry is also facing a series of challenges.

　　First, the two companies are not gene hardware manufactured in the talent, technology and industry chain reserves are insufficient. Although lowering the threshold for the manufacture of mobile phones, but the product requirements of mobile phone users also increased, to manufacture a product enough to impress the user's phone is still a certain degree of difficulty. Recently entered the mobile phone industry, Gree, music, as are the selection of third-party foundry, although this can reduce manufacturing costs, but the products are becoming more common. Therefore, PPTV and Suning To create great difficulty attractive handsets.

　　From the entire mobile phone market, left to PPTV and Suning not much space. Currently, the domestic high low-end mobile phone market has been very saturated, new manufacturers entering hardly penetrate. Coupled with this same type of music, as the company enters its space will be re-compression.

　　In recent years, as the Internet company entered the mobile phone industry has undergone tremendous changes in the manufacturing threshold lower, but the market has gradually intensified competition. And, with the evolution of business models, many Internet companies are no longer seen as a simple product of the phone, but a piece of ecological layout. But for users, they need just a nice phone, which is probably the phone PPTV and Suning do need to think about before.