Wednesday, April 22, 2015

Lack of innovation and Samsung HTC and Sony What can Apple fight?



 2015 has been a major mobile phone manufacturers in addition to Apple are gradually released their flagship phone this year, LG will though have to wait until the end of the official release LG G4, but a variety of information about the LG G4 has exposed sorta a. There are those surprise phone manufacturers release products, but also some disappointment, such as HTC and Sony,
HTC One M9 and Sony Xperia Z4 compare their predecessors almost no innovation at all, which is also to some extent refraction the manufacturers of these two veteran decline situation. 

  HTC and Sony rest on our laurels

  along the way HTC Android platform is one of the most important witness, early HTC Android system is also involved in the construction of ecological early Android phone with HTC's G1 basically modeled on the design, touch screen plus a full keyboard design. Even later abandon the physical keyboard Android system is the leading HTC. Samsung even rise to a period of decline HTC HTC still on their phones a lot of innovative design, HTC was the first to introduce the concept of all-metal mobile phone manufacturers HTC phones, but also the Android mobile phone manufacturers will be the most loud speaker the ultimate vendor. Even less successful later UltraPixel super-pixel camera and dual cameras also HTC first use, which to some extent represents the trend of future development.
 

  Although access to Android Sony camp later time than other manufacturers manufacturers, but in appearance and process design, Sony has not lost any mobile phone manufacturers on the planet. Sony waterproof feature on their phones to the extreme, even more unusual is the Sony phone protection while ensuring at the same time in the design will never compromise, advocated by Sony OmniBlance full balance has been considered to be all smart phones industrial design model, Sony's mobile phone color values ​​can say spike "public machine." There have been proud Sony Sony "G" lens, only this one, no only. 

  Unfortunately, HTC and Sony are in the flagship 2015 to stop his own pace. HTC One M9 HTC One M8 is almost exactly the same, two phones together almost unrecognizable in the design, once even HTC's official Facebook of these two models are silly you could not tell. CEO and founder of this HTC Cher Wang explained that this is because the HTC One M8's design has been good enough, no need to make any change, ignoring users HTC One M9 "three chin" Tucao. Hardware HTC One M9 also lackluster, look to upgrade the processor, memory, improve a little, and then another UltraPixel super-pixel camera and dual cameras into ordinary camera trouble.


  Sony Xperia Z4 is the same, although the exterior design is still second to none, but a fully balanced design with a OmniBlance Five flagship continues with, Xperia Z4 and Xperia Z3 in design than the HTC One M9 and more difficult to distinguish HTC One M8 . To tell a joke, Sony and even open new abrasive save money. In addition to the processor hardware to spend this year's flagship standard Qualcomm Xiaolong 810, front camera upgrade to 500 million pixels, and the rest of the Xperia Z3 exactly the same. No wonder the outside world have speculated that Sony is going to give up their mobile phone business up. 

  Samsung counter-attack

  the other hand, Sony and HTC rivals, Samsung and LG are all positive change. Samsung Galaxy S6 and Samsung Galaxy S6 Edge changed years large plastic body material, with a metal frame and front and rear glass fuselage structure. Galaxy S6 Edge also uses other mobile phone manufacturers currently unable to mass production of double curved screen, described Taylor. Has always been sprayed no design at all the Samsung Galaxy S and Galaxy S6 6 Edge  punched a nice turnaround on.Not only is the appearance, in the hardware Galaxy S6 same amazing 14-nanometer processor, and is currently the fastest storage write UFS 2.0 fuselage and DDR4 memory, rejection competitors by a mile.


  Although LG G4 were not disclosed, but according to rumors and LG official blew the previous, already doomed flagship Android LG G4 and now listed significantly different, LG dare abandon Qualcomm Xiaolong 810 standard on the flagship 2015 turned to Some are a little low-end Qualcomm Xiaolong has confirmed 808 LG drive, while LG F1.8 large aperture G4 with special sensors, is also very exciting. 

  Summarize

  the rise in the domestic mobile phone manufacturers and Apple attack background Samsung and LG and other manufacturers have changed their marketing strategy as well as trying to create more of a selling point to attract consumers on their new products, and now it seems have made very good results. But HTC and Sony seems very satisfied with their situation, the lack of innovation in new products, the use of a consistent marketing strategy on the old routine. On the basis of the LG G4 Galaxy S6 same price we do not see much reason to choose Sony Xperia Z4 and HTC One M9, the only reason is that feeling? Feelings of worth? Silence is not broke, you die in silence. HTC and Sony, is dead or alive will soon see the outcome.

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