iPad dramatically increase profits greet the strongest rival Microsoft Surface

　10 May 2012, Microsoft officially released the first Windows Tablet Surface RT, while the product is the first Tablet PC pre-installed Windows RT system, Microsoft's goal is to replace the most popular iPad tablet position. 

　　However, Surface RT far from Microsoft's expectations, not to mention Apple iPad competitors,
it even gives Microsoft brought a very huge economic losses, $ 900 million of inventory adjustment does not have to force Microsoft to sell product sales strategy , whether online or offline are conducted under a massive upset big discounts to sell. 

　　After a lapse of three years, the third generation of Surface, Microsoft seems to have finally become a more attractive product. recently, in Microsoft's earnings conference, Microsoft through the data show that profit growth of its Surface products is rising. 

　　Microsoft released data show that the third quarter of fiscal year 2015, Surface brings $ 713 million in revenue, compared to last year increased by 44%. Microsoft said, Surface Pro 3 is a catalyst Surface product line growth, and growth is very stable.

　　It should be noted that, in May 2014, Microsoft launched Surface Pro 3 when Microsoft is not positioning its iPad competitor, but the promotion of the product can replace the traditional notebook computer, the real opponent is Apple's MacBook Air product line. Because, Surface Pro is not only equipped with a detachable keyboard cover, but also provides a powerful internal hardware, such as 8GB of memory and Intel Core i7 processors, as well as a high-quality digital stylus. 

　　The new iPad rival Surface 3 has just come out

　　, but having said that, Microsoft did not give up the opportunity to compete with the Apple iPad, released last month, the new Surface 3 is the best proof. On the Surface 3, Microsoft will no longer insist on being serious tucao Windows RT operating system in favor of providing complete Windows 8.1 operating system and x86 processors, in part through the keyboard cover can also be converted into a laptop. Microsoft said, Surface 3 Surface Pro has a performance level of about 3 to about 80%. 

　　Currently Surface 3 tablet has begun to provide a subscription service, the first to be officially shipping in early May. Its retail price is much more affordable than the Surface Pro 3, and a starting price of about 3100 yuan, with a 10.8-inch screen, full-size USB port and can provide 10 hours of battery life. 

　　Clearly, the battle will be between Surface and iPad continues, in essence they are the Tablet PC, but for different categories of buyers. To be honest, Microsoft's Surface products are becoming more and more powerful, more affordable, and this is one of the important reasons for unexpected sales growth.