Sony refuses to make money maybe phone should close up shop?

This year, Sony has released a number of new smart phones, including the end of the model and the flagship Xperia E4 level flagship smartphone Xperia Z4. Sony said that this machine only for the Japanese market, as is also preparing another flagship focusing on the international market.However, Sony's these efforts, whether it will come to naught? 

　　To be honest, from Sony's latest financial reports, all possibilities are very large effort wasted.Sony's overall business situation is not ideal, fiscal 2014 operating profit of about $ 571 million, although the increase is 158.7%, but the growth factor from the parts business, games and Internet services, as well as home entertainment and audio operations. 

　　Sony's smartphone business is still in shaky condition. According to financial reports, Sony's net loss for fiscal year 2014 reached $ 1.06 billion, the loss was mainly the impairment loss of assets to bring mobile communications business. Of course, thanks to Sony adjust business strategy will focus entirely into the high-end model portfolio, smartphone sales still bring a 11% year on year profit growth. 

Sony expects another loss, the mobile business is to sell options

　　for its mobile communications division, Sony's low-end models of the future reduction (Xperia M4 type machine may not be a) that the structure and the adjustment of profits, overall sales will continue to decline, it is expected to 2015 fiscal year (April 1, 2015 to March 31, 2016) of revenues may reach $ 1.1 billion, this figure compared with the figure provided in fiscal year 2014, or down 7.1%. 

　　However, the mobile communications sector may be better than the day of this year, because Sony's fiscal year 2015 the division lost only $ 328 million. And last fall, when Sony released data revenue is expected to show an impairment loss of its mobile communications division up to $ 1.7 billion. 

　　Recently, it was rumored news Sony may sell smart phone business, although Sony subsequently denied, but Sony CEO Kazuo Hirai has said the company will take drastic measures to solve the problem of all loss-making companies. Therefore, many scenarios were sketched out the outside world, taking into account its iconic VAIO notebook PC brand has quickly transfer, the next step is probably to sell its smartphone and TV services. 

　　Sony's management admitted that "there is no permanent business", so Sony's smartphone business faces an uncertain future, do not rule out selling the Sony smartphone business is not profitable, and choose to focus on the possibility of a camera or game console business. 

The new flagship Xperia Z4 has not been approved

　　Sony's latest flagship smartphone Xperia Z4 failed to impress users. Most commentators believe that Sony just made ​​lightweight upgrade, compared to Xperia Z3 is no innovation, after all, the same upgrade almost any vendor can do it. Sony fans hope the Japanese giant to take advantage of the screen and the camera sensor advantages to create first-class products, but also hope to again play its innate process design level. 

　　Interestingly, in the case of being constantly Tucao Sony to make a little change, it will only be on sale in Japan in the international version of the Xperia Z4 sales name to Xperia Z3 +, while Sony also stressed that this year will also introduce another for the international market a new flagship.So, how to be successful under the flagship of Sony's mobile phone business to save it? We'll see.