European mobile operators a big trick Google and other companies to cry

　　
　　According to the latest report said, a number of European mobile operators plan to block ads within their network, which will have Google, AOL and Yahoo and other digital media company adversely. A reluctance to disclose the names of the operators of the Financial Times said it has installed in the data center software advertising shield, and plan to enable the software before the end of 2015, it will quickly causing ripples in the mobile world. 

　　The software is developed by the Israeli start-up companies Shine, the company's investors, including Li Ka-shing's investment fund. This software will prevent most types of ads to load web pages and applications. However, this does not affect the "internal message" Facebook and Twitter provide native advertising. 

　　European mobile operator executives had confirmed, including the company's plans, including the number of operators block ads from this year. He said the carrier plans to launch ad-free service, and the user can choose whether to use. 

　　Operators hope that this software can block ads server bandwidth to reduce the pressure, reduce load and improve network speed. In turn, users can also expand the service. 

　　At the same time, the carrier is also considering a more radical plan, it would apply to such advertising shield while tens of millions of users on the network. Spearhead this plan point to Google. Operators hope that by blocking ads on the Google website, Google will make concessions, to give up some of their advertising revenue. 

　　However, some business operators admit, take such an approach will lead to legal and public controversy, but this program will undoubtedly infuriate Google and other big companies. Because it will not only significantly affect their earnings. But also for the progress of Android system, it will bring no small impact. 2013, French Internet service provider Free Freebox modem default by shielding advertising, sparked fierce controversy. Within a week, under pressure, the company was forced to abandon the project.

　　Shine Casey said the elimination of interference of advertising is a "consumer rights", even if it undermines the business model of Internet publishers. He said: "Online advertising is out of control, pollution of the user experience." He noted that the pop-up ads, auto-play video ads, and other forms of digital advertising data plan users consumed in 10-50% traffic. However, the data network must be based on equality and fair approach to management, eliminate interference Surely this is an advertising program, but the software is to be peace in effect, we need to Google and other large companies lobbying. 

　　Finally, we need to make a point is that the relationship between Google and the advertising shield software is more complex. Such software is the Google Chrome browser, the most popular plug-ins.