Smart Watch is a customized response to Apple's latest Moto

　With Apple's conference next month approaching, AppleWatch or will be officially on sale. At this juncture, Motorola announced that it will introduce a smart watch Moto 360 Moto Maker customized services.
　　Back in January of this year, Motorola's chief operating officer Rick Osterloh hinted in an interview that there will be more options to increase consumer interest in buying Moto 360

. When it comes to whether or not to adopt Moto 360 further customization to attract more users, his answer was "very likely", and praised the people who raised this issue "very keen intuition."

　　After more than a month, it becomes tricky. Moto Maker is an online customization tool designed specifically for Motorola Moto X before being developed, but the beginning of March, consumers will be able to pass it as an exclusive own custom Moto 360. Among them, the dial with black, silver, champagne gold three colors to choose from, a table with two different sizes and materials (leather and metal). In addition, users can also choose their favorite from the 11 kinds of pre-installed surface pattern. Since this news has not officially released, so the price of a customized version of Moto 360 is still unknown. Motorola is said to have been planning to make their own customized services to support smart watches, but because the product launch in haste, this feature is only now surfaced. These customization options are just the beginning, then there will be more co-branding and design gradually added.

　　Since its release, Moto 360 is considered to be a smart one of the most outstanding shape watch, round dial particularly well received (even though the "black chin" was Tucao a lot). Jim Wicks, Motorola's consumer experience design director, said, "(the circular design of the dial) is because we do not want the user to change (wear watches experience), we hope (this way) to bring technology to everyone. (Smart Watch ) must be enough to make you want to fashion worn on the wrist. "

　　Indeed, Moto 360 design ideas from some research when Motorola Moto X lessons learned.For example, Moto X phone using wood, leather cover and so from real wood and leather American Eindhoven. Users can online Moto Maker service, optional mobile phone cover material (leather, wood, metal) and color. In addition, the front panel of the phone's color and border color of the phone, or even body memory, so the factory can be customized wallpaper, Motorola also offers customized lithography service users can be their favorite word engraved on it. These elements add up to more than 2000 combinations. "Individuality", "easy to use", "dig", "real wood" is selling four Moto X, the same body to Moto 360, this feature is also a personalized put maximum.

　　Motorola seems smart watches and other technology products are becoming personal devices, character customization will become increasingly important. The customization of a key is to let the user and the product produced a strong emotional connection. How can I achieve this effect? The answer is to allow users to personally participate in the design process, together to create a popular product.

　　This is completely contrary to Apple's design philosophy. Jobs had thought users often do not know what they really need, so the product companies must personally provide to the people the best design.

　　For Motorola this "dazzling" custom service, Apple does not agree, also occurred during an episode.

　　Recently, Jony Ive criticized an Apple rival companies so that we decide the color of the product in the "New Yorker" reporter Ian Parker in an interview, saying that would like to do as a value proposition is "to give up the responsibility as a designer." Although Ive require Parker in the article do not name names, but after exposure to interview, he did not publicly named, this feature allows you to design products on their own rival company is considered to be Motorola.

　　After learning of this report, Motorola flew "condemnation." Osterloh told the BBC that the Motorola with Apple has a "different philosophy," they think users should be directly involved in the product design process, the direction with the Apple "just the opposite." Osterloh also Incidentally outrageous price of Apple's products, and that the future should not be so.

　　Different design concepts can not simply use the "right" and "wrong" to judge. But one thing is certain, Moto 360 is undoubtedly one of the most talked about products Motorola now, but with the arrival of Apple Watch this star product, Moto 360 are under unprecedented pressure. Therefore, customization will probably help Motorola wearable blaze a new trail in the razor market.