March 17, according to foreign media reports, .com is the world's most famous domain name suffix, the world's .com domain name has been registered more than 115 million, accounting for 42% of the global total of the domain name. But after 30 years of .com domain is enabled, many people are questioning whether it can continue to maintain its dominant position.
.com launched in 1985 by the US Department of Defense, was originally intended exclusively as "commercial entity" domain name.
March 15, 1985, the first technology company Symbolics registered .com domain --symbolics.com, the domain name in 2009 by a small investment company called XF.com acquired.symbolics.com still accessible in the state, making it the oldest on the Internet are registered .com domain name.
Initially, .com domain number of relatively slow growth in 1985 as a whole, only a few companies registered a .com domain name. Most of the first companies to register their domain names are high-tech companies, including Intel and Siemens, they were in the late 1980s registered a .com domain name.
By 1997, the world's first 1 million .com domain names were registered, while in the Internet bubble is forming. By the mid-1990s, when the .com, .org and .net domain names have to open, when the registration is not restricted, .com has lost its previous existence and relevance of business entities.
At the same time, the Internet from a tool primarily for academics and researchers, the rapid development of the main channel of global communications, commerce and exchange of information, it is hard to imagine life without the Internet would look like.
Today, .com site visits per day to reach trillion. Hundreds of thousands of businesses established in .com suffix site, in order to develop their own online business. Some of the largest companies have their own brand of .com domain with the same name. Some people think, .com is now almost synonymous with the Internet.
US domain name registration service provider VeriSign executive chairman, president and CEO Jim Bidezuosi (Jim Bidzos) stated:. "Com is not just a web site itself is a globally recognized and respected brands, almost every one. major global brands, including 100% of the Fortune 500 companies, including, all with this online identity. "
However, as there are over 115 million .com domain name has been registered existing site or investors, consumers and Enterprises should get what they want .com domain is facing enormous challenges, unless they have very deep pockets.
One way to solve this problem is on the .com suffix plus the country code, such as avon.uk.com or activia.us.com-- Although some people think this is a solution to indecent.
.com Domain name is difficult to obtain in order to solve the problem, the Internet industry regulator ICANN is through the introduction of more than 1000 new top-level domain, to reorganize the Internet.
For example, the food and beverage industry, business line, now available .rest domain, and the design industry enterprises will soon be able to buy. Design domain.
Some new top-level domains also brings additional features, such as the opening of the .tickets top-level domain, will provide to ensure that consumers: they are buying from authoritative sources to real and effective tickets.
Release of these new top-level domain, not only to free up more space in the Internet, but also to encourage more competition and more choice for consumers. Around a proprietary top-level domain, often broke out costly bidding war. For example, in September 2014,. Tech Top Level Domain to $ 6.8 million for a higher price.
Although people accept the new top-level domain is still in its infancy, but the number of new top-level domains is rising, it is expected that with the growing popularity, its popularity will continue to rise. Some experts now predict domain, .com domain name as early as 2020 may lose its dominant position.
CEO of domain name registration service provider CentralNic of Ben Crawford (Ben Crawford) said: "The Internet changes occur is profound and exciting it's like three years consumers can choose only drinks only water. Now suddenly emerged exotic juices, .... "
Crawford said: "'trademark'. Now, many .com's 'core tenants' (anchor tenants) only has a top-level domain, such as Google, . YouTube and. amazon, etc., also have. App and. buy this kind of top-level domains. "
However, Verisign insisted that the emergence of new top-level domain .com domain will not impede growth. The company said: .com domain names for a possible total of 98 10-th power, so dot-com domain name registration is still much room for growth.
Matthew Arnold & Baldwin LLP partner Mark Weston (Mark Weston) pointed out that those who wish to take advantage of the good domain names to promote their company, you need to consider the feasibility of commercial and do some due diligence to check their whether the chosen domain name already exists, and whether they have the right to use it.
He also recommended to choose a short and easy to pronounce the name. He said that the name is shorter and easier to remember domain names are often likely to have greater value, because they are more likely to attract traffic.
Weston said: "Even 30 years later, the domain name is still the key to a link between online and offline, as reflected in the value of the brand and a new type of intellectual property, domain names is beyond doubt, while a company. brand protection and development plays a key role. "
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