Samsung has always been true to his mobile phone design, refused to change, such as Galaxy S5, if this equipment is designed to be able to make some changes, will be a very superior smartphone.
Recently, media reports said that the company will use all-metal body design at its next flagship smartphone. So, now the question is: why this company is not a long time in the past so to cater to consumer tastes it?
Recently, three weeks ago, the US Department of product design strategy and user experience director Kevin Lee (Kevin Lee) in a media interview revealed the secret. He said that Samsung's structure might lead to "mastermind" of the issues that arise.
Speaking during his year and a half of working experience, Samsung, Kevin Lee, said: "I have seen a lot of great concept and prototype design, just like that, if we will bring them to the market to Other competitors have to go bankrupt. "
He said: "The cause of this company entangled in the design include the company's structure, culture and management issues that arise are intertwined, which has led to a creative concept can not be reached on the final market. "He called the issue" Jobs syndrome ", that innovation comes from a single thought stubborn person, rather than a design team.
Ivey Business School professor Lynn Imai explains that Korean culture itself is a sub-class, Confucius-style collective culture, rather than individualism, and Apple's innovative, entrepreneurial culture is just saying the opposite. "
Kevin Lee said Samsung's structure means that any design innovation because to obtain layers of approval, and therefore can only be thrown away garbage inside.
However, it is learned, Samsung is developing a new flagship intelligent design phone Galaxy S6. Samsung will surprise us? Let us wait and see.
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