Thursday, January 1, 2015

Wink 2014 successes and failures for Google's

As a technology giant, Google made ​​a series of successes in 2014, but it will inevitably be frustrated in some areas. In this turn of the year, let us take a look at the search giant in 2014 successes and failures.

  Success: Android Lollipop new system changes



Android system, although not really ugly before, but after the release of Lollipop, Android has never been so simple and gorgeous. The new system combines stand for Material Design and shadow flat design elements to Android system has brought a new look. In 2015 we are going to look forward to is the vast number of OEM manufacturers not to change too, "beyond recognition."

  Error: not found future for Google glasses



  This is the Google glasses come in nearly two years, when the future of the most confusing. Join, and no deadlines are testing a variety of features to enhance the awareness of Google glasses confused. According to the latest report shows that consumer retail version is still listed in the foreseeable future, perhaps Google glasses will revolutionize many companies, but on the current situation, this is not Sergey Brin and his Google X lab want to see.

  Success: Chromecast beat competitors


  Google priced at just  35$ a Chromecast TV stick came in last year, but in 2014 the real growth of the year. According to Parks Associates latest sales statistics show, Chromecast sold in the United States has more than similar products Apple TV ranked second, just behind the Roku. If Google is Chromecast continue to add content to support, such as MLB.TV, WaatchESPN, Showtime Anytime and Comedy Central, etc., then Chromecast will no doubt continue to be successful, after all, it's  35$ price is really competitive.

  Mistakes: Android Silver Plan "abortion."


  Earlier this year, a lot of rumors display Google is developing a high-end mobile phone-based Android Silver project, which plans to join forces with a number of wireless carriers, providing quick upgrades and eliminate bloated system Android smartphone, and the future will be gradually replaced Nexus and Google Play native version of the model. But in the end the plan was only in response to small carriers, plus CBO Nikesh Arora's departure led to the abortion of the project, Nexus has been a continuation of the project.

  Success: Destroy the verification code


  Various sites need to fill in the verification code when logging has made ​​us feel very troublesome, and Google officially announced in 2014 the vast majority of their "code" will be replaced by a simple check box, users simply check " I'm not a robot (I'm not a robot) "can be. That is, users do not have to enter some distortion of words or numbers, and Google said that under most conditions, they can determine a real person and a different automatic program between the allegedly distinguish subtle differences between humans and machines, Before moving the mouse click that moment.

  Error: "Network neutrality" stance waver


  Google has been a staunch supporter of "network neutrality" principle that all information should be treated equally. But Google has now become a network service provider (ISP), so Google's stance seems to have changed, but this is not the first time.

  After the news that the company is taking a different policy in the "Google Fiber" network. Previously Google has been supporting net neutrality, but now Google has prohibited its network users to run services on the Family "fiber" network. This means that the Minecraft server and Slingbox services are in violation of Google's licensing agreement. This principle of network neutrality and Google insist the opposite. In fact, back in 2010 to reach Google and Verizon joint policy recommendations, and ultimately mutual concessions on the issue of network neutrality, which is basically abandoned the principle of network neutrality.

  Success: Cardboard bring cheap virtual reality experience


  Oculus and Samsung have launched a virtual reality headset device priced at hundreds of dollars, while Google is proved with a pair of glasses and cardboard can achieve the same effect. Users only need to be online to print or spend very little money to buy a template, you can download the application after the experience of virtual reality. Even some discount in effect, but it has been enough for us to experience different things.

  Mistakes: Twitch acquisitions fail to compete with Amazon


  Google failed bid Twitch Amazon to  1 billion $ to get this game live video sites. Amazon is not the astronomical bid for Google. Google to give up the acquisition of a more important reason is that Google's YouTube as a video broadcast platform with Twitch inherently mutually exclusive.

  Success: Google Voice brings new changes


  In fact, Google Voice voice service users in the past few years has begun to be marginalized, and Google itself has also led the service slowly being marginalized in the update frequency. However, in 2014, Google Voice has brought substantial changes, and Hangouts can support the integration of SMS and online conversation, become a re-attract the user's magic. And Google Hangouts for positioning in the market segments can also be long-term in the heart of the entire industry.

  Mistakes: Google+ grief


  Although Google's social platform is not dead, but there are indications that from April this year, beginning Vic Gundotra, Google no longer pay attention to the Google+ social attributes. In Google I / O conference, did not mention anything about Google+, but now when you create a new user account and without compulsory registration Gmail Google+ page. According to an unconfirmed report from TechCrunch shows that Google has plans to develop a new product to replace Google+. While Google+ is not really fail before, but now it is also full of sorrow.

  Success: connection from the Office of the gap


  For many users, Google Drive and Docs contain / Sheets / Slides instead of Microsoft Office suite has become a tool of everyday documents. In 2014, Google updated when the service increases the Chrome extension that allows users to directly edit Office documents online and in Gmail attachment format added a conversion. Although the Office is still dominant, but is no longer the only choice for the part of the user.

  Mistakes: the mysterious barge "interactive space" disappointing


  About the Google moored in Portland, Maine, and the San Francisco Bay area has triggered speculation that the mysterious barge Internet people, these speculations are constantly crazy pass, some have speculated, this floating "white elephant" may be an offshore data center, while some people are guessing might be floating a certain research laboratories, but there is speculation that these mysterious barge is more likely to be upscale meeting place and Google glasses and other products showroom.

  But the reality may let you down, Google spokesman said that these mysterious barge which is used to serve as "interactive space" for people to study science and technology related content here. Now consider these barges primarily used as an interactive space is a place for people to learn new technology related content.

  Success: patent battle with Apple reconciliation


  Although Steve Jobs before his death on the Android system undisguised "sniff", even in the patent lawsuit in the company's internal mail system, and Android regarded as "holy war," but it seems that they are willing to cook in a more peaceful approach to solve the problem . Apple in May and August, respectively, to resolve the lawsuit with Motorola and Samsung, but Google also ended up with the Apple, BlackBerry, Microsoft alliance composed of Rockstar patent lawsuit.

  It appears that in 2015, we are able to compete quietly.

  Mistake: The Forgotten authority

  Although Google does not want to do this, but was forced to start the implementation of the user's "right to be forgotten" in Europe. EU court sentenced Google should remove "inappropriate, irrelevant or no longer relevant or exceeds its processing purposes, as well as outdated" data, although Google search engine believes delete sensitive information impede freedom of speech.

  In fact, these obsolete information may also threaten the privacy of the public once again, but also give criminals an opportunity, but it also reflects some confusion in the current Google search terms from the side, must find a reasonable solution from Web search vulnerabilities.




























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