According to a company called Pabst Creative Communication Shreveport head of the company, said Michael Pabst, Google have sufficient resources to carry out research in this area. "It all goes back to the palette and complementary colors."
For customers who seek to design logo and slogans in their mind have roughly the color of choice, some customers prefer the purple and gold. Readability will clutter the pages of text and pictures to remove, leaving only after the body of the neat layout and interface icons will be the first time appeared.
Marketing assistant marketing professor at the University of New Orleans, Elyria Kemp said in an interview that the color to attract the attention of customers and on the residence time of the more obvious advantages. "We are set in the environment of many stimuli, so need some eye-catching colors."
According to the research Kitty Rorak show color effects on a personal level is very prominent. Early Kitty color art research, and is a color analyst, dedicated personal clothing, makeup color match.
"Color relating to mood, reflecting the attitude that people make themselves look better by matching colors. A woman wakes up in the morning, apply lipstick, blush and eye shadow cast, then she will be energetic day." Rorak representation .
Although the color analyst, now out of fashion trend, but the basic principle is not going to change, because the color really affects our mood and for information feedback.
Kemp followed the trend of the business of color, but also for the relationship between color and emotion conducting a series of studies. Her reaction to the color, for example, the focus on specific areas of transportation customers, health care, banking and financial services.
Kemp said the customer at the time of the evaluation of the product, the time will not be more than 90 seconds, more than half of their first impression is based on the color of the product.
That's why more and more companies conducting research on color, the purpose is to own the company's products can get more consumers to attract the attention of consumers. More representative is UPS, Home Depot, Tiffany and Coca-Cola and other famous retailers, personalized color.
These sources vary personalized color: Tiffany blue from the 1950s Tiffany's "Blue Book" (Blue Book) Series jewelry packaging, colors, Coca-Cola red body intention is to and beer distinction, Home Depot orange circus tent comes from the company's early material lead the way color logo.
"When we conducted consumer research, and ask them to say a Home Depot and related words, consumers must first answer is orange." Home Depot CMO Trish Mueller says.
A small scale company also realized the importance of color. "Suitable color will attract your attention, make you feel more design sense of the body in place, increasing the sense of security and comfort experience." Trish said that.
At home or in the office, Rorak represent people of color choices will differ from somewhere. Without the guidance of trained or premise, one might choose the wrong color wardrobe. "I tend to choose the home layout some bright colors, which makes me feel happy."
In the process of producing the product, the importance of technology is self-evident, but it is more important to choose the color. And if the brand design is not ideal, it is also a crisis of the interests of technology companies. Rights Association of Advertising professional interaction study between color and design, but the design of the real world yet given to everyone.
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