In recent years, in order to solve the online shopping experience no dressing defects, some of the start-up company has targeted an online virtual fitting market. It appears that the next line shopping does not seem troubled by this, in fact, there will be some people who find it troublesome, for example, in the winter, if you want to try clothes, have to take off the heavy clothes, multiple rounds down, even the love of shopping who also troublesome. Therefore, eBay moved to 3D simulation capabilities store, just click the dressing room a touch screen, you can try to see the effect.
Under normal circumstances, consumers must choose one of their favorite styles from the shelves, and then into the locker room holding a lot of clothes in case inappropriate size or color, only to re-dressed, went outside the locker room to find shopping guide replacement . And now, the use of eBay's this mirror, you can browse product information on the screen. Every piece of clothing above all RFID tags, helping to quickly check whether there is inventory, click on the desired size and color, shopping guide will be sent to their dressing room.
eBay product research and development director Steve Yanggeweiqi said: "If you put together five sets of clothes into the dressing room, but after trying on, you find that it does not like its own set of five sets of clothes, I think, You will soon leave the mall. If you can choose the most appropriate size and color in the dressing room, and the front desk staff can book the most suitable own clothes in the dressing room, the situation becomes quite different. "
At the same time, because the dressing room that has the radio frequency receiver, customers bring into every piece of merchandise can be automatically identified.
According to try the record, eBay smart mirror can determine consumer preferences, and for the establishment of personal files, and may be stored like the style, color and size and other information dress up, further New Products, and other jewelry with personality service. Once you decide to purchase an item, find the appropriate product in the touch screen exclusive shopping cart, click on the next one, the computer will automatically notify the Treasury backstage staff prepare the appropriate goods, and sent the cashier. When the customer to be packed up their belongings and walked the cashier, the goods have been packaging intact, or even complete payment via PayPal accounts. In addition, this mirror can be adjusted within the dressing room lighting and shade, so you see the clothes in different lighting environment effects.
eBay wanted to do much more than just a line under the shopping guide so simple, it is more attention to the value of the shopping scene in user data. Therefore, eBay's Internet store in addition to record and analyze the user to try and commodities have been purchased, but also statistics which products the customer into the dressing room, but ultimately did not buy these products and transformed information into an index, the customer-out After the index form of text messages sent to customers connected to their future needs when purchasing these products, you can make reservations in advance to shop products, simplifies into the store, transfer cargo, pick up process.
Rebecca Minkoff was chosen as a partner Internet stores, because the light is the most important luxury brand consumer groups are 18-34 year old female fashion, they used to show life and shopping experiences on social media to express their own taste. Rebecca Minkoff's founder and CEO Uri Minkoff said: "Our customers roughly divided into two categories: those like myself to think independently, while shopping is not like being intrusive; and those who want to enjoy Hollywood stars like consumption service. We wanted to find a way to allow us to better understand our customers' spending habits, and thus targeted for service. "
Currently, there are more and more like the store like Rebecca Minkoff began a more open mind to embrace the Internet. High-end department store Nordstrom also using eBay intelligent mirror. The company plans within the next four years, invested $ 1.2 billion for high-tech, covering e-commerce, logistics centers, and in-store service transformation (eg Internet shops). There's high-end stores Macy's Bloomingdale Also in the recently launched smart dressing room, but it used to be wall-mounted iPad.
With the integration of the store with a trend line of the entire industry, eBay began to "retail technology innovators" role transformation. Future, it will only exist as an e-commerce company
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