Blackberry, the distinctive, even some stubborn old smartphone supremacy in the market impact has finally started to compromise. Last month, Amazon blackberry blackberry combined 10 operating system upgrade, let BlackBerry software is fully compatible with Android. Recently, it combined Samsung, IBM launched a Android tablet, ready to take back the power of the Android tablet market.
As early as five years ago, it launched a Blackberry Playbook tablet, but because of the limitations of the BlackBerry OS, the application inadequate, the tablet market in the enterprise and consumer markets are mediocre, just introduced a generation has stopped production . That year, the BlackBerry tablet devices allow the company wants to revive, but it turned out that this strategy is not ideal.
With this lesson, the Blackberry With Android ready to start over.
Overall, the safety flat dubbed "Secutablet" on the functions and features and then the Playbook almost no similarity. However, its body was able to see the shadow of the Samsung GalaxyTab S10.5, the media find it is basically a Samsung tablet for functional transformation.
In fact, Secutablet just looks like the Samsung tablet, but the system is through the BlackBerry customizable. Flagship tablet security, the target market is business and government, its safety performance to meet government departments dealing with confidential documents.
Security privacy protection, the BlackBerry's performance has been second to none. And this in Secutablet flat body, not only use its own BlackBerry security benefits, but also the use of the other two companies of security technology.
Last year, the BlackBerry security technology acquired a company called Secusmart, Secutablet tablet is also responsible for the company, which owns the exclusive technology provider in employee safety communications, and this technology is also integrated into this product.
In addition, the BlackBerry also received part of IBM's security technology. For example, you can let the Tablet PC application software with each other in an "island" way to run a more secure with each other, and no data theft. Even employees download malware can guarantee a high degree of security of other software and data.
Blackberry hope to continue its security policy on smart phones on the tablet, a unique security technology to attract a large number of business people. However, this idea looks very good, but still full of unknowns, Secutablet want to grab a share of the tablet market will still face some challenges.
From the entire tablet market, the current global tablet market has shown signs of weakness.Tablet PC replacement cycle due to the long, replacement rate, coupled with the impact of large-screen phone, the tablet market has gone through a period of rapid growth, this slowdown in iPad will be able to see him. We can say that the BlackBerry is not the time come Secusmart.
Also, the entire tablet market competition also tend intense. The high-end market, Apple and Samsung occupied the two brands, the low-end market is almost dominated the domestic brands, underachievement blackberry Secutablet will be flank.
In addition, Secutablet want to enter the enterprise market has also been a challenge to Apple.Last year, Apple iPad slowdown in order to solve the problem, began to enter the enterprise market, also reached a cooperation with IBM. Apple provides a combination of IBM data security and mobile device management services, including many security office software preinstalled on your iPad.This constitutes a direct threat on the BlackBerry, Apple and IBM collaborate news last one, was immediately blackberry stock tumbled. Seen in this light, Secutablet in the enterprise market should not be easy to break one day.
However, Secutablet for BlackBerry provides another way out - security solutions.
The Blackberry joint Samsung, IBM introduced the safety plate, do not rule out its promotion of "security solution" to pave the way. Last year, BlackBerry and Samsung has cooperated in security technology, Samsung's use of the BlackBerry's secure communications technology, the introduction of Knox mobile security package. Today, Samsung's tablet Blackberry to transform into a security plate, also proved BlackBerry security technology can be ported to Android devices.Coupled with Android security has been criticized, but the advantages in terms of security of the BlackBerry has become the industry consensus. If the BlackBerry opportunity to promote "security solution" to other brands, may find this a profitable new way.
Android and Apple at the time of the general trend of development, has maintained a unique personality had begun to change blackberry, but after a series of reform measures is still in trouble.And this in the name of security blackberry, and with the power of the test level Android Market, I hope will be a panacea.
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